Best Practice Tip #1: Don’t Have News? Create Some!

AnswersEven when you’re busy doing great things and business is good, it’s not always easy to know what news to share with reporters and your public. Sometimes, you may just think you have nothing interesting to say.

Not true. Not ever.

Oftentimes, a simple customer survey, round-up of the latest trends in your industry or a few statistics to show your business’ awesome growth is all you need to turn a reporter’s head. Click HERE for a very recent example from one of our clients, Travel Experts, Inc., who we placed in Forbes by pitching some information on the latest luxury travel trends. Reporters like this kind of “news” because it is up-to-date, not too self-promotional and of interest to their readers.

 

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