Google is making changes. Of course, they are the pre-eminent internet search engine, and their changes could affect the way your company appears when people do their searches. They are turning the searches more into queries that will then turn up their own created content. So, when you do a search about, as an example, the height of a mountain, you will get the answer in bold above the rest of the search results.
How will this affect you and your business? Well, THIS article from Ragan Communications has some great tips. Keep in mind, however, that much of this is speculative at the moment. The actual affects of this may not be known until the changes go into effect.
Is your company prepared for this? What advice would you give companies who are concerned about these changes? Leave us a comment and let us know your thoughts.