Wow, this is an interesting story out of Great Britain. This is a very extreme case, but it again highlights the dangers of being too cavalier with your social media efforts. Once you get out there, it is easy to fall into the trap of forgetting that your are supposed to be using social media for your business.
THIS article shows a man in the UK who is in so much trouble over something he Tweeted that he actually faces jail time. While your instance might not be that extreme, it could end up putting a black mark on your company if you aren’t careful. Be cautious when you decided to attack a politician, or a rival company, or anyone else that you feel might be a good target via social media.
Always establish rules of conduct for your company and for employees when they are posting on your company’s social media sites.