There are few things quite as annoying than when you get a cold and suddenly find yourself without a voice. It is amazing how much we take our voices for granted. We use them every day, even those of us who are considered quiet, and we don’t realize how much we miss them until we suddenly cannot use them. Of course, a person’s actual voice goes beyond the sounds they make with their mouths and tongue. When you start talking about social media, the term voice begins to take on whole new dimensions, but when you lose your voice in that arena, it can be just as frustrating as losing your actual voice.
Whatever you writer, whether it is for a corporate blog or on your Facebook or Twitter page, you are creating a “voice” for yourself and your company. You can pair your company’s voice with the term “brand” very easily. When you start a company blog, over time, you will create a brand for yourself and your blog and, by association, your company. It is simply inevitable, and it’s why creating a blog should be undertaken so carefully.
At the same time, once you start writing and venturing into social media, you create ripples in a pond. The more you expand your social media efforts, the more ripples you create. Once you type it, it’s out there. Depending on what you say and the way in which you say it, you can create a buzz around your social media efforts. When your Tweet gets picked up and re-tweeted, then you know your voice is being heard, and others are joining in the chorus.
The internet itself has a voice. Granted, it is more like the din you might hear at a particularly crowded mall during the Christmas shopping season, but it is a voice. You have to determine what your company’s share of that voice is. Where does your individual voice fit in with the overall collective voice of the internet. If you shout too loudly, you can be considered obnoxious or even rude. If you try to whisper, you may be completely unheard in the din.
If all of this sounds intimidating, it needn’t. There are tools out there that can help you. A quick and simple search for tools to measure your social media voice will return a number of free online tools you can use to track your share of that voice. Then you can try to adjust your particular pitch and tone and see if that helps your share of that voice get bigger or, at the very least, get bigger in the areas where you need it to get bigger.
It is important to keep track of your internet voice. It is a major way in which companies are starting to track how well their social media efforts are doing. It may not actually be that the sales office phones are ringing off the hook, but you may be creating a voice for yourself regardless. If you aren’t listening to your own voice, how will you know how to respond? How will you know if you’ve gone off key? How can you adjust when something goes wrong?
If you aren’t sure, then find help. There are people out there who can assist you in finding your voice and making sure you never have laryngitis in your social media efforts again.