Shelly Herman, Co –Founder, Irv and Shelly’s Fresh Picks
Shelly Herman and her husband Irv, founded Irv and Shelly’s Fresh Picks, a Chicago area local organic food supply company, delivering more healthy organic foods to your table in an easy and affordable way.
The Quick Take
Best Advice: Building great relationships with your employees and your suppliers creates a less stressful, more effective work environment. Having respectful and meaningful relationships with suppliers ensures you have the very best product to give your customer.
Greatest Failure: Not communicating a clear message about their company. Especially in this competitive market, you need to convey your core values.
Greatest Success: Developing the whole concept of this business is Shelly’s greatest success. Through supporting local farmers, and building a local food system, she is fulfilling her dream of wanting to make a difference and in doing so, live a life that is more eco-friendly.
What Makes Shelly Crazy: When people expect all Midwest organic produce in the middle of winter, only certain items are available. We are working to better communicate that in the off-season we get some produce from outside the region.