One of the hottest new social media platforms right now is Pinterest. It has proven to be particularly popular among women. It has also been proven to be remarkably popular and effective for retailers.
Regardless of who is using it, whomever uses any form of social media, one of the most important aspects of using the platform is tracking its effectiveness. Many social media sites have ways built in that can help you track, but there is still confusion in the business world over how to determine if a certain social media effort is working.
THIS article at Mashable.com, however, has some interesting suggestions for tracking whether or not your Pinterest efforts are working.
Are you using Pinterest for your company? Is it working? Are you tracking its effectiveness?