An interesting article here from Ragan Communications that looks at both sides of bad publicity. In this case, a number of businesses that ended up on a list of “Most -Hated” companies. These are definitely companies you have heard of, like Facebook, Johnson & Johnson, Bank of America and Netflix, to name a few.
What do you do if you end up on a list like this, or if you end up in the press for ANY bad publicity? This article looks at both sides of acknowledging and ignoring it: http://ragan.com/Main/Articles/44301.aspx
Has your company ever ended up on the wrong end of PR? Maybe not a word-of, or most-hated, list, but somewhere else? How did you handle it? Did you acknowledge it? How would you advise these companies? Leave us a comment below.