K Squared Communications – Chicago Experts in Social Media, Public Relations and Marketing

Check out this article from The Office Stylist and see how our Chief Security Officer, Rocky, got some press of his own. You have to admit, that is one very handsome security chief!

When Jennifer Vecchi wrote an article last month discussing the fact that companies need to remember to reward companies in more ways than just sales results, there was a bit of a dust-up among commentors and business people.  Now she is back to discuss at least five often-missed opportunities for rewards that companies make. Click [...]

Elaine Osgood, President and CEO of Atlas Travel International, was interviewed by the Boston Herald recently.  She was interviewed because Atlas ended up, for the third year in a row, in the WPO’s Top 50 Fastest-Growing Women-Led Businesses. Click HERE to read the article at the Boston Herald website.

Our Social Media Lead, Bryan W. Alaspa, discusses how to use social media to find your next job in THIS article from the Froogle Institute. Finding that next job can be tough, but there are even more resources available to the job-seeker now that social media has become as dominant as it is.  Mr. Alaspa [...]

CEO of Atlas Travel International, Elaine Osgood, was quoted in an article in Business Travel News about the state of business travel for 2012.   The article also looks at the state of travel as it pertains to small and medium-sized businesses. Click HERE to read the entire article, and Elaine’s quote, at Business Travel [...]

Jennifer Vecchi runs the Incentives division of Atlas Travel International’s Meetings + Incentives segment.  She is also a regular contributor to the TLNT.com website dedicated to HR professionals and managers and helping them to become better HR managers and bosses. THIS article discusses the fact that a company rewards system tends to focus on the [...]

Starting a blog for your business is a big step, and an important one.  The problem is that far too many businesses are missing out on the marketing and publicity opportunities offered by blogging because they are intimidated. Or, the opposite is true, and they set out to blog without creating a plan, with unreasonable [...]

Does your company have a corporate meeting planner?  Or is it something that an administrative assistant handles?  Is your company planning the next big corporate-wide meeting?  If so, how far along is the planning?  Have you gotten to the contract stage?  Have you actually studied the contract? Planning a meeting and working out the contract [...]

Now is a down time for many retailers, until the next big shopping time comes around. Kate Koziol, from K Squared, discusses, along with some other experts, things retailers can do to keep things interesting and spruce up the place while things are slower. Click HERE to read the full article at The Street.

The term “gamification” is one that is being tossed around a lot.  Businesses and corporations are trying to turn everything into a game, to keep employees and customers engaged.  One of the areas where gamification has become popular is in the area of Rewards and Incentives. Jennifer Vecchi, from Atlas Travel International’s Meetings + Incentives [...]