The media isn’t as scary as you think. Unless you give them good reason to hang up on you, of course. This month, make a journalist or blogger happy by following these four keys to media success. Timing: Know when and how media folks want to be contacted. They have a million communication channels to [...]
Even when you’re busy doing great things and business is good, it’s not always easy to know what news to share with reporters and your public. Sometimes, you may just think you have nothing interesting to say. Not true. Not ever. Oftentimes, a simple customer survey, round-up of the latest trends in your industry or [...]
Pinterest remains one of the fastest-growing social media outlets out there. Many businesses are still trying to figure out exactly how to go about using it for their brands and there are a lot of attractive things about Pinterest users to make them want to use it. For example, it has been shown that Pinterest [...]
Social media is now in just about every part of day-to-day business. This includes the HR department, the department most often given the task of recruiting new talent. Now, social media has become a key component in finding new qualified talent for the open positions at companies of all kinds. Click HERE to read an [...]
Is your corporate website boring? There’s a good chance that the answer is “yes” no matter how hard you think you have tried to make it otherwise. When it comes to the corporate website, too many companies are lost in their own heads and they have no clue how to relate to the online audience. [...]
Our Social Media Lead, Bryan W. Alaspa, discusses how to use social media to find your next job in THIS article from the Froogle Institute. Finding that next job can be tough, but there are even more resources available to the job-seeker now that social media has become as dominant as it is. Mr. Alaspa [...]
There are a lot of people out there who single-handedly run the social media program for their companies. In some cases, their social media names, particularly on Twitter, combine their real name and the name of the company they are working for. Is that combination of their personal social media identity and their work social [...]
People are always trying to find a way to create their brand and then promote it. There are a thousand tricks out there that can be used to promote your brand. One of them, however, is by creating events that then feature your brand and product. THIS article by Mashable.com takes a look at how [...]
Starting a blog for your business is a big step, and an important one. The problem is that far too many businesses are missing out on the marketing and publicity opportunities offered by blogging because they are intimidated. Or, the opposite is true, and they set out to blog without creating a plan, with unreasonable [...]
Twitter is a very popular social networking site. It tends to get people fans faster than other social networks and it is invaluable for getting information out fast. Plus, the 140 character limit helps keep things brief and to the point. THIS article from Ragan Communications offers some additional insight into using Twitter. The steps [...]
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