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Helping Customers Market Your Company

Customers are powerful and free marketers because of their social media contacts. You can develop plans that motivate customers to market your company. It can lead to an increase in public awareness, business rewards and sales. Take a look at a recent example: The star company: The Chicago Blackhawks enlist their fans to market the team through a […]

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Preparing for Interviews with the Press

What you do before an interview is almost as important as what you say during the interview. To help you get ready here are some essential steps: Researching the interviewer and news outlet. Conducting research on your interviewer and their body of work can assist you in shaping the content of the interview. It is […]

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Building a Proactive Relationship with the Press

Proactive press relationships are crucial to the success of a business. Being proactive requires creating a plan that contains the news outlets, the message and a schedule of potential news items. Your company’s news can take the shape of press releases, bylined articles, or interviews. Topics can include: Predicting new trends Hiring new employees Establishing […]

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Making Community Work Work for You

There are more than 1.5 million nonprofit organizations in the U.S., and you need their help!  Aligning your company with a nonprofit organization not only benefits the nonprofit group, but it also brings many benefits to your business.   Here’s how:  Demonstrate your commitment. The more you get involved with charitable causes in your community the […]

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Go Ogle Your Online Footprint: Exploring the Dark Side

Friends, clients, potential clients, employers and just about everyone else are ogling your online presence – so what can you do to make sure that you show up as you would like to be seen?  First, find out what is out there: Google your name and see what shows up.  Do you even show up […]

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Go Ogle Your Online Footprint: Tips for Managing Your Online Presence

Group Exercise:  Could it be that the genesis of name Google is not from the large number googol as it is commonly believed, but from the lesser known phrase “Go Ogle?”  Discuss. Whether you want them to or not, people are ogling your online presence – so what can you do to make sure that […]

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Go one better than buying American, Buy Neighborhood!

Eat Drink and Buy Local 365 Could your town use a few extra million circulating amongst the residents and businesses?  Some of that hard earned money that you use to buy groceries or office supplies or a nice dinner out could make your community more vibrant and your local economy more profitable.  The classic Andersonville […]

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Fraccing – It’s Not Just for Shale Fields Anymore

Quick Poll: Do you have more than one email address? Do you visit one or more social media sites? Do you have more than one phone number? Do you text, Skpe, or IM? Do you get information via TV, desktop, tablet and/or mobile device? If you answered yes to more than one question, then you […]

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Building a Brand that Sells Presentation

Building a Brand that Sells from Bryan Alaspa

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Best Practice Tip #2: How to Keep the Media Happy

The media isn’t as scary as you think. Unless you give them good reason to hang up on you, of course. This month, make a journalist or blogger happy by following these four keys to media success. Timing: Know when and how media folks want to be contacted. They have a million communication channels to […]

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