If you are running a website or blog, or even engaging in any sort of social media, and you are not doing some kind of analytics, then you are just stumbling around in the dark, as THIS article suggests. Another excellent article from Mashable.com that suggests three analytics dashboards that are slightly more dynamic and [...]
There are a lot of people out there who single-handedly run the social media program for their companies. In some cases, their social media names, particularly on Twitter, combine their real name and the name of the company they are working for. Is that combination of their personal social media identity and their work social [...]
Jesse White, Illinois Secretary of State Jesse began his political career by being elected to the Illinois General Assembly in 1974 and he then served there for 14 years. In 1992 he became the Cook County Recorder of Deeds and won re-election to that post in 1996. Then came 1998 and his desire to [...]
Wow, this is an interesting story out of Great Britain. This is a very extreme case, but it again highlights the dangers of being too cavalier with your social media efforts. Once you get out there, it is easy to fall into the trap of forgetting that your are supposed to be using social media [...]
For those of you who use Google+ for your social media program, you might want to go out and check your profile. Google has decided to change the look of the up and coming social media program known as Google +. Google+ has quickly grown to become one of the most popular on the Internet. [...]
Jesse White, Illinois Secretary of State Before politics, Jesse White achieved success as a double-sport athlete at Alabama State University playing both baseball and basketball. He graduated with a Bachelor’s Degree in 1957 and then joined the Army, becoming a paratrooper as part of the 101st Airborne Division. He served [...]
People are always trying to find a way to create their brand and then promote it. There are a thousand tricks out there that can be used to promote your brand. One of them, however, is by creating events that then feature your brand and product. THIS article by Mashable.com takes a look at how [...]
You know that social media is here to stay, and has seeped into every corner of our lives, when even the folks who make trash bags see the value in it and have decided to focus on using it to promote their new products. That’s what the folks at Glad have decided on with their [...]
Jesse White, Illinois Secretary of State and the longest running Secretary of State in Illinois history, founder and president of the Jesse White Tumblers, former member of Illinois General Assembly and Cook County Recorder of Deeds. Jesse White was told when he ran for Secretary of State in 1998 that there was no way he [...]
Starting a blog for your business is a big step, and an important one. The problem is that far too many businesses are missing out on the marketing and publicity opportunities offered by blogging because they are intimidated. Or, the opposite is true, and they set out to blog without creating a plan, with unreasonable [...]
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