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April Fool’s* Guide to Purposeful Posting

If you are trying to drive sales down, use the first three bullets.  If you are trying to drive sales up, use the second set.  Here are our April Fool’s Day recommendations to social media mastery: Ignore the conversation:  No matter what the issue your customers post to your site, post the content that you […]

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Tips to Favorably Stand Out in the Crowd

Everything you do in business sends a message because communication is much more than just words on a screen.  What your offices look like, the organizations with whom you associate, where you are found online, it all matters.  The best practices outlined in our recently published e-book, Get Noticed, Get Rich: Business Building Communications Tactics […]

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The Skinny on New Year’s Resolutions

With another successful holiday season coming to an end it’s time to make the traditional New Year’s Resolutions.  45% of us make them, but only 8% of us achieve our goals.  Here are a few pointers on how to keep personal and company goals on track: Get Support: Week 1: the pounds start to fall […]

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Is Your Communications Plan A Turkey?

Just like a Thanksgiving get together your company’s communications strategy needs some thoughtful planning.  The right audience and the right ingredients will help achieve a successful outcome.  Avoid the following pitfalls when planning either event: Overcrowding: If you have seating for 10, don’t invite the whole neighborhood; you will disappoint and aggravate those that don’t […]

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Infograhic Search Up 800%. Do You Infographic?

You know that content is king, but how you present it can make or break your company’s outreach efforts. How do you make your message stand out from the crowd? Infographics help convey complex information in a reader-friendly way and Google infographic search is up 800% since 2010, so readers are on the hunt.  Here […]

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86% of Customers use Organic Search to Find Services: Are You On Google Page 1?

Businesses that are covered on a broad range of sites improve their SEO dramatically. Online media relations can diversify your online footprint and drive you onto Google Page 1. How do you get onto page 1? Hire K Squared. Leave the rest of the work to us. If you are a do-it-yourselfer – follow these […]

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Establishing Your Company’s Blog

A successful blog can make your company more noticeable by search engines and help demonstrate your expertise. Successful company blogs get their readers to come back by following these simple guidelines: Keep it short: Blogs are written for the convenience of your readers. When you write the blog, get to the point of your subject by […]

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Creating Your Crisis Communication Plan

Every school has an emergency plan to prepare for natural disasters as school officials understand a crisis can strike at any time. Just like schools, your company needs a plan in place to successfully navigate a crisis. Create your company crisis communication plan by starting with these components: Assemble a crisis communication team: Your team […]

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Six Steps to Handling a Crisis

Your company’s name is in the press, but it’s not associated with a positive image. This could be the start of a crisis. What do you do? Do you hold a press conference? Do you inform the staff? Do you hope the problem just goes away? There are steps you can take in a crisis […]

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Grasp’s Enterprise Division Grows 5000% in Five Years, The Enterprise Division to Double Sales in 2014

SAN DIEGO, March 12, 2014 — Grasp Technologies’ Enterprise Division is predicted to double in sales in 2014, which will account for 25% of Grasp’s 2014 revenue. Grasp has been working with corporations, governments and financial institutions worldwide to provide consolidated travel data. Since the inception of the Enterprise Division in 2009, Grasp has delivered […]

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