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Is Your Communications Plan A Turkey?

Just like a Thanksgiving get together your company’s communications strategy needs some thoughtful planning.  The right audience and the right ingredients will help achieve a successful outcome.  Avoid the following pitfalls when planning either event: Overcrowding: If you have seating for 10, don’t invite the whole neighborhood; you will disappoint and aggravate those that don’t […]

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The Latest Episode of The Spotlight! The World’s ONLY PR Superhero!

                          EPISODE SIXTEEN                               The Spotlight                                         In                            Feedback Foul-up   Location:  A small company trying to use social media to effectively grow The situation:  A small company with tremendous growth potential has a successful Facebook page and blog.  They started out very small, with virtually no readership, and now, through steady effort and […]

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The Latest Episode of The Spotlight! Episode Fifteen!

EPISODE FIFTEEN The Spotlight In Sinister Smugness Syndrome   Location:  A large company in the midst of a major crisis   The situation:  A large company is in the midst of a major and worsening crisis.  They are one of the companies that has hired the large PR firm run by the evil PR manager […]

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The Spotlight – Episode Fourteen – Whacky Website World

EPISODE FOURTEEN The Spotlight In Whacky Website World   Location: A small software company The situation:  A small software company has a brand new product that is sure to put them right on the map, however, despite the fact that the new product is revolutionary, their website is a disaster.  Given the fact that most […]

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The Spotlight Returns! Episode Thirteen!

EPISODE THIRTEEN The Spotlight In Super-PR Firm Shuffle Syndrome   Location: A medium-sized business with a strong online retail presence.   The situation:  A small retail company has signed up with a major PR firm, run by the evil Damian Detritus, and are paying large amounts of money every month.  However, they are getting the […]

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The Spotlight – Episode Twelve – Unreasonable PR Expectations

    EPISODE TWELVE The Spotlight In Examining Extreme Expectations   Location: A mid-sized company that has been gaining steam and it now venturing into using professional public relations for the first time.   The situation: The company hires a major public relations firm, headed by the evil PR Company CEO, Damian Detritus.  In his […]

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The Spotlight Episode Eleven: Follow Up Fall Out Fuss

From September 19, 2011 Location: A major company located in a major metropolitan area. The situation: The company has invested a tremendous amount of money, time and energy into creating an effective social media program to go along with their other marketing and PR efforts. They have a profile or page on all of the […]

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The Spotlight – Episode Ten! – The World’s Only PR Superhero

From September 19, 2011 Stuttering Speaker Situation Location: A small company trying to reach bigger clients The situation: A small company has some great products and a chance to expand their business venture, increase their customer base and reach new people. One of the ways they have found brings the best results is when their […]

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The Spotlight – Episode Nine – Mixed Message Mash-Up

EPISODE NINE The Spotlight In Mixed Message Mash-up Location: A software company The situation: A prominent software company releases a brand new product. They begin marketing the product as a major timesaver for businesses. However, while sales are decent, they are not the astronomical amounts the company had been hoping for. The software is a […]

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The Spotlight – Episode Eight – Rotten Review Revenge!

EPISODE EIGHT The Spotlight In Rotten Review Revenge   Location: A medium-sized business with a strong online retail presence.   The situation:  The company has been achieving success selling their products through a number of online resources.  They have been so successful that they have hired Damian Detritus and his company to manage their PR […]

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