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Tips to Favorably Stand Out in the Crowd

Everything you do in business sends a message because communication is much more than just words on a screen.  What your offices look like, the organizations with whom you associate, where you are found online, it all matters.  The best practices outlined in our recently published e-book, Get Noticed, Get Rich: Business Building Communications Tactics […]

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The Skinny on New Year’s Resolutions

With another successful holiday season coming to an end it’s time to make the traditional New Year’s Resolutions.  45% of us make them, but only 8% of us achieve our goals.  Here are a few pointers on how to keep personal and company goals on track: Get Support: Week 1: the pounds start to fall […]

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Infograhic Search Up 800%. Do You Infographic?

You know that content is king, but how you present it can make or break your company’s outreach efforts. How do you make your message stand out from the crowd? Infographics help convey complex information in a reader-friendly way and Google infographic search is up 800% since 2010, so readers are on the hunt.  Here […]

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86% of Customers use Organic Search to Find Services: Are You On Google Page 1?

Businesses that are covered on a broad range of sites improve their SEO dramatically. Online media relations can diversify your online footprint and drive you onto Google Page 1. How do you get onto page 1? Hire K Squared. Leave the rest of the work to us. If you are a do-it-yourselfer – follow these […]

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Establishing Your Company’s Blog

A successful blog can make your company more noticeable by search engines and help demonstrate your expertise. Successful company blogs get their readers to come back by following these simple guidelines: Keep it short: Blogs are written for the convenience of your readers. When you write the blog, get to the point of your subject by […]

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Go Ogle Your Online Footprint: Exploring the Dark Side

Friends, clients, potential clients, employers and just about everyone else are ogling your online presence – so what can you do to make sure that you show up as you would like to be seen?  First, find out what is out there: Google your name and see what shows up.  Do you even show up […]

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Go Ogle Your Online Footprint: Tips for Managing Your Online Presence

Group Exercise:  Could it be that the genesis of name Google is not from the large number googol as it is commonly believed, but from the lesser known phrase “Go Ogle?”  Discuss. Whether you want them to or not, people are ogling your online presence – so what can you do to make sure that […]

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