Controlling Legal Spending Baseline Magazine LawyerLink Bylined Article

Controlling Legal Spending Baseline Magazine LawyerLink Bylined Article

A bylined article that K Squared Communications found for client LawyerLink, a legal consulting firm in Chicago, for Baseline magazine. This is a key legal publication and the opportunity was for LawyerLink’s CEO, Jennifer Bertoglio, to write an article about how companies can control their legal spend. K Squared reached out to the editor and pitched story ideas, then researched, wrote, edited and submitted the article with the guidance and permission from the client. The result was a full page article that featured LawyerLink and Jennifer Bertoglio.