El Cortez Hotel and Casino in Downtown Las Vegas Chooses Genares™: Hotel Plans Further Renovations and Modernizations

Irving, TX – August 22, 2012 – The legendary El Cortez Hotel and Casino in Las Vegas, has signed with Genares™ for GDS and IDS distribution services.  The deal with Genares is part of a series of changes and improvements planned for the El Cortez as Las Vegas is revitalizing the downtown area known as Fremont East.

“As we look for ways to improve the overall guest experience here at El Cortez, it just made sense to use what Genares has to offer,” said Mike Nolan, General Manager.  “We want our operations to be smoother and more advanced than it’s ever been before, and that’s what Genares offers us.”

The El Cortez has been at the corner of 6th Street and Fremont since it opened as Las Vegas’ first major casino resort back in 1941.  Additions and renovations to the hotel throughout the years allowed the hotel to grow from 59 rooms to 364 rooms today.  The property is one of the very few hotels in Las Vegas that has not changed its exterior and plans to retain its vintage signage and ranch-style facade that it had when it first opened.

The El Cortez is now part of the Fremont East experience that Las Vegas is undertaking to revitalize downtown.  It will be similar to the current Fremont Experience just west of the El Cortez.  The hotel is renovation rooms, upgrading the casino floor and plans other improvements.  With the addition of Genares’ distribution platform the property will also be able to offer better inventory management and room reservation abilities to guests.

“The El Cortez has a long rich history to Las Vegas, but now it can move into the 21st Century thanks to technology,” said Debra Taube of Genares.  “The management at El Cortez recognizes the quality of service we bring and they plan to use that to enhance the guest experience.”

About Genares Worldwide Reservation Services, Ltd.:

Genares is the lodging industry’s only privately-held reservations technology provider and was created by hoteliers for hoteliers.  Genares’ services include GDS and Internet connectivity, a private-label Internet booking engine, full service sales and marketing support including social media marketing, Facebook-based booking capabilities, web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. Genares is headquartered in Irving, Texas, with additional offices across the US as well as, in Europe, Dubai and Asia.  More information about Genares is at www.genares.com or by contacting Debra Taube at dtaube@genares.com.


About El Cortez:

The El Cortez, a hotel and casino is a downtown Las Vegas gaming venue located in the Fremont East Entertainment District and Las Vegas Boulevard. The official marketing slogan has been “Where locals come to play” since the El Cortez has traditionally attracted Las Vegas residents weary of large casinos geared towards tourists. Slots, table games, live keno and a race and sports book occupy one floor of the main pavilion. It is one of the oldest casino-hotel properties in Las Vegas having continuously operated at the same Fremont Street location since 1941. The property has a rich history and is one of the few casinos to have never changed its exterior facade in Las Vegas, retaining the same signage and ranch themed architecture for over seventy years. More information about The El Cortez is at www.elcortezhotelcasino.com or by contacting John Dorweiler at 800-634-6703.

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