Genares™ and GuestCentric Create Most Complete Digital Marketing Technology for Hotels in the Market

Irving, TX – September 18, 2012 – Genares™ and GuestCentric have formed a partnership that allows GuestCentric to use Genares’ distribution technology (GDS) to create an even more robust digital marketing platform.  GuestCentric provides hotels with all-in-one digital marketing solutions in order to manage promotions across social media and online platforms and via mobile applications.  GuestCentric has become a valuable tool for over 1,000 hotels in 40 countries.

“As our services become more and more accepted in 4-star and 5-star city centers, we needed the GDS connectivity that Genares provides,” said Pedro Colaco, GuestCentric’s president and CEO.  “With this platform in place, we have now created the most comprehensive and dynamic digital marketing solution for hotels both large and small.”

“Genares produces technology that allows hotels to better control their distribution options, increase their revenue and manage their inventory more efficiently,” said Ursula Rhode, COO for Genares.  “Forming strategic partnerships with companies like GuestCentric allows us to provide even greater services to more hotels.  We also strive to work with companies that are technology innovators such as GuestCentric.”

About Genares Worldwide Reservation Services, Ltd.:

Genares is the lodging industry’s only privately-held reservations technology provider and was created by hoteliers for hoteliers.  Genares’ services include GDS and Internet connectivity, a private-label Internet booking engine, full service sales and marketing support including social media marketing, Facebook-based booking capabilities, web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. Genares is headquartered in Irving, Texas, with additional offices across the US as well as, in Europe, Dubai and Asia.  More information about Genares is at or by contacting Debra Taube at

About GuestCentric
GuestCentric is the innovator in simplicity and intelligence for digital marketing for hotels. Its integrated multi-channel platform helps hotels provide extraordinary service to their online shoppers wherever they may be: the web, online travel agents, mobile and social networks.  Over 1,000 hotels in 40 countries use GuestCentric to increase online revenue with responsive hotel website design, innovative hotel social media and mobile marketing, a multi-channel hotel reservations system, and access to strategic decision support data.
For additional information, visit

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