August 1, 2013 – Chicago, IL – Local First Chicago is launching their new “Back to School” Buy Local campaign which encourages parents to shift some of their back-to-school purchases from big box retailers to local independently-owned stores and promotes the local economic and community benefits gained from that shift in spending.
The “Back to School” campaign is a step toward expanding the impact of their highly successful “Unwrap Chicago” campaign, also designed to encourage shoppers to buy from locally owned and operated businesses first. This is the first time the organization has expanded its campaign to include another important retail date.
“We’re encouraging all parents to shop for their children’s back-to-school items at local independently-owned stores,” said Peter Locke, Board President, Local First Chicago. “Our independently-owned businesses contribute more to our local economy and communities than do big box and national chains, provide personalized service, and help maintain the unique character of our neighborhoods.”
For parents with children going back to school, the campaign provides a website (www.eatdrinkbuylocal.org) listing events across the city and a link to an online directory of locally owned businesses.
For stores and local Chambers of Commerce wanting to participate, the campaign provides Back to School campaign promotional material which can be downloaded, printed, and displayed in stores to promote their business as local and a website where store and neighborhood events can be posted.
The City of Chicago Small Business Center is a sponsor of this campaign.
Those looking for more information can visit Local First Chicago’s “Back to School” website at www.eatdrinkbuylocal.org.
About Local First Chicago:
Local First Chicago (LFC) works to build thriving, local communities by educating citizens, community groups and policy makers on the positive and enduring local economic and community benefits gained from local, independently owned businesses. LFC is a network of locally owned, independent businesses, community organizations and citizens joined together to keep money and character in our neighborhoods and build a thriving local living economy. www.LocalFirstChicago.org