Vail Resorts Hospitality Selects Genares™ for their Global Distribution Platform

Irving, TX – January 17, 2012 – Genares Worldwide Reservation Services announced today that Vail Resorts Hospitality has chosen the Genares platform to manage its hotel room inventory across all global distribution systems. Genares services deliver the lowest cost of sale channel for hoteliers and the latest mobile booking tools for travelers.

“We are very excited about working with Vail Resorts Hospitality. We know our advanced technology, especially the Next Generation Seamless interface, will benefit Vail Resorts Hospitality in efficiently managing bookings,” said Ursula Rhode chief operating officer for Genares. “We are driven to keep our clients ahead of the curve, such as our innovations in mobile solutions, and we will continue to deliver products that propel our clients forward.”

Vail Resorts is the leading mountain resort operator in the United States. The Company’s subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone in Colo., and Heavenly and Northstar mountain resorts in the Lake Tahoe area of California and Nevada. The Company’s subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties.

About Genares Worldwide Reservation Services, Ltd.:

Genares is the lodging industry’s only privately-held reservations technology provider and was created by hoteliers for hoteliers.  Genares’ services include GDS and Internet connectivity, a private-label Internet booking engine, social media marketing, Facebook-based booking capabilities, web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. Genares is headquartered in Irving, Texas, with offices in Europe, Dubai and Asia.  More information about Genares is at or by contacting Debra Taube at

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