Tag Archives: advice

Tips to Favorably Stand Out in the Crowd

Everything you do in business sends a message because communication is much more than just words on a screen.  What your offices look like, the organizations with whom you associate, where you are found online, it all matters.  The best practices outlined in our recently published e-book, Get Noticed, Get Rich: Business Building Communications Tactics […]

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The Skinny on New Year’s Resolutions

With another successful holiday season coming to an end it’s time to make the traditional New Year’s Resolutions.  45% of us make them, but only 8% of us achieve our goals.  Here are a few pointers on how to keep personal and company goals on track: Get Support: Week 1: the pounds start to fall […]

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Is Your Communications Plan A Turkey?

Just like a Thanksgiving get together your company’s communications strategy needs some thoughtful planning.  The right audience and the right ingredients will help achieve a successful outcome.  Avoid the following pitfalls when planning either event: Overcrowding: If you have seating for 10, don’t invite the whole neighborhood; you will disappoint and aggravate those that don’t […]

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Establishing Your Company’s Blog

A successful blog can make your company more noticeable by search engines and help demonstrate your expertise. Successful company blogs get their readers to come back by following these simple guidelines: Keep it short: Blogs are written for the convenience of your readers. When you write the blog, get to the point of your subject by […]

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The C’s to Effective Communication

When your company sends out a message to the press or the public, it is important to make sure that the message doesn’t get misconstrued. Your company can avoid misunderstandings by following the seven C’s of communication. Credibility: First, tell the truth. Next, reach out to trustworthy and reliable social media, owned media and news […]

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Fraccing – It’s Not Just for Shale Fields Anymore

Quick Poll: Do you have more than one email address? Do you visit one or more social media sites? Do you have more than one phone number? Do you text, Skpe, or IM? Do you get information via TV, desktop, tablet and/or mobile device? If you answered yes to more than one question, then you […]

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Best Practice Tip #2: How to Keep the Media Happy

The media isn’t as scary as you think. Unless you give them good reason to hang up on you, of course. This month, make a journalist or blogger happy by following these four keys to media success. Timing: Know when and how media folks want to be contacted. They have a million communication channels to […]

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Best Practice Tip #1: Don’t Have News? Create Some!

Even when you’re busy doing great things and business is good, it’s not always easy to know what news to share with reporters and your public. Sometimes, you may just think you have nothing interesting to say. Not true. Not ever. Oftentimes, a simple customer survey, round-up of the latest trends in your industry or […]

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Do You Know An Entrepreneur that We Should Feature? Let Us Know

Do you know an entrepreneur that would be good for our series of articles featuring successful entrepreneurs? If so, leave us/send us a message and we will reach out to them and see if they are interested. We can all learn from entreprneurs and we’d ike to learn from as many as we can. Be […]

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Looking Back Upon Success: What We Can Learn from their Side of the Desk

A little over a year ago, K Squared Communications decided it was time to look at some of the fantastic people we had worked with over the years, and to reach out to other entrepreneurs we wanted to know better.  The idea quickly grew from there as we soon were interviewing and talking to successful […]

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