The media isn’t as scary as you think. Unless you give them good reason to hang up on you, of course. This month, make a journalist or blogger happy by following these four keys to media success. Timing: Know when and how media folks want to be contacted. They have a million communication channels to [...]
Is your company using Facebook? Do you Tweet? Have you jumped on the Google+ wagon? Are you using LinkedIn profiles instead of collecting resumes for your recruitment purposes? You are not alone and the numbers are staggering. Check out these social media statistics. http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/
EPISODE SIXTEEN The Spotlight In Feedback Foul-up Location: A small company trying to use social media to effectively grow The situation: A small company with tremendous growth potential has a successful Facebook page and blog. They started out very small, with virtually no readership, and now, through steady effort and [...]
EPISODE FIFTEEN The Spotlight In Sinister Smugness Syndrome Location: A large company in the midst of a major crisis The situation: A large company is in the midst of a major and worsening crisis. They are one of the companies that has hired the large PR firm run by the evil PR manager [...]
EPISODE FOURTEEN The Spotlight In Whacky Website World Location: A small software company The situation: A small software company has a brand new product that is sure to put them right on the map, however, despite the fact that the new product is revolutionary, their website is a disaster. Given the fact that most [...]
EPISODE THIRTEEN The Spotlight In Super-PR Firm Shuffle Syndrome Location: A medium-sized business with a strong online retail presence. The situation: A small retail company has signed up with a major PR firm, run by the evil Damian Detritus, and are paying large amounts of money every month. However, they are getting the [...]
EPISODE TWELVE The Spotlight In Examining Extreme Expectations Location: A mid-sized company that has been gaining steam and it now venturing into using professional public relations for the first time. The situation: The company hires a major public relations firm, headed by the evil PR Company CEO, Damian Detritus. In his [...]
From September 19, 2011 Location: A major company located in a major metropolitan area. The situation: The company has invested a tremendous amount of money, time and energy into creating an effective social media program to go along with their other marketing and PR efforts. They have a profile or page on all of the [...]
From September 19, 2011 Stuttering Speaker Situation Location: A small company trying to reach bigger clients The situation: A small company has some great products and a chance to expand their business venture, increase their customer base and reach new people. One of the ways they have found brings the best results is when their [...]
September 12, 2011 One thing that comes up a lot when discussing social media is the issue over privacy. Just how private is the information you post on your Facebook page, for example, or your Twitter page? One of the things that seems to be such a major selling point for Google + right now [...]
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