Tag Archives: best practices

April Fool’s* Guide to Purposeful Posting

If you are trying to drive sales down, use the first three bullets.  If you are trying to drive sales up, use the second set.  Here are our April Fool’s Day recommendations to social media mastery: Ignore the conversation:  No matter what the issue your customers post to your site, post the content that you […]

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Tips to Favorably Stand Out in the Crowd

Everything you do in business sends a message because communication is much more than just words on a screen.  What your offices look like, the organizations with whom you associate, where you are found online, it all matters.  The best practices outlined in our recently published e-book, Get Noticed, Get Rich: Business Building Communications Tactics […]

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The Skinny on New Year’s Resolutions

With another successful holiday season coming to an end it’s time to make the traditional New Year’s Resolutions.  45% of us make them, but only 8% of us achieve our goals.  Here are a few pointers on how to keep personal and company goals on track: Get Support: Week 1: the pounds start to fall […]

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Is Your Communications Plan A Turkey?

Just like a Thanksgiving get together your company’s communications strategy needs some thoughtful planning.  The right audience and the right ingredients will help achieve a successful outcome.  Avoid the following pitfalls when planning either event: Overcrowding: If you have seating for 10, don’t invite the whole neighborhood; you will disappoint and aggravate those that don’t […]

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Infograhic Search Up 800%. Do You Infographic?

You know that content is king, but how you present it can make or break your company’s outreach efforts. How do you make your message stand out from the crowd? Infographics help convey complex information in a reader-friendly way and Google infographic search is up 800% since 2010, so readers are on the hunt.  Here […]

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The C’s to Effective Communication

When your company sends out a message to the press or the public, it is important to make sure that the message doesn’t get misconstrued. Your company can avoid misunderstandings by following the seven C’s of communication. Credibility: First, tell the truth. Next, reach out to trustworthy and reliable social media, owned media and news […]

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Creating Your Crisis Communication Plan

Every school has an emergency plan to prepare for natural disasters as school officials understand a crisis can strike at any time. Just like schools, your company needs a plan in place to successfully navigate a crisis. Create your company crisis communication plan by starting with these components: Assemble a crisis communication team: Your team […]

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Six Steps to Handling a Crisis

Your company’s name is in the press, but it’s not associated with a positive image. This could be the start of a crisis. What do you do? Do you hold a press conference? Do you inform the staff? Do you hope the problem just goes away? There are steps you can take in a crisis […]

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Helping Customers Market Your Company

Customers are powerful and free marketers because of their social media contacts. You can develop plans that motivate customers to market your company. It can lead to an increase in public awareness, business rewards and sales. Take a look at a recent example: The star company: The Chicago Blackhawks enlist their fans to market the team through a […]

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Building a Proactive Relationship with the Press

Proactive press relationships are crucial to the success of a business. Being proactive requires creating a plan that contains the news outlets, the message and a schedule of potential news items. Your company’s news can take the shape of press releases, bylined articles, or interviews. Topics can include: Predicting new trends Hiring new employees Establishing […]

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