Tag Archives: best practices

Making Community Work Work for You

There are more than 1.5 million nonprofit organizations in the U.S., and you need their help!  Aligning your company with a nonprofit organization not only benefits the nonprofit group, but it also brings many benefits to your business.   Here’s how:  Demonstrate your commitment. The more you get involved with charitable causes in your community the […]

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Go Ogle Your Online Footprint: Exploring the Dark Side

Friends, clients, potential clients, employers and just about everyone else are ogling your online presence – so what can you do to make sure that you show up as you would like to be seen?  First, find out what is out there: Google your name and see what shows up.  Do you even show up […]

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Go Ogle Your Online Footprint: Tips for Managing Your Online Presence

Group Exercise:  Could it be that the genesis of name Google is not from the large number googol as it is commonly believed, but from the lesser known phrase “Go Ogle?”  Discuss. Whether you want them to or not, people are ogling your online presence – so what can you do to make sure that […]

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Best Practice Tip #2: How to Keep the Media Happy

The media isn’t as scary as you think. Unless you give them good reason to hang up on you, of course. This month, make a journalist or blogger happy by following these four keys to media success. Timing: Know when and how media folks want to be contacted. They have a million communication channels to […]

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Just How Fast Has Social Media Grown?

Is your company using Facebook? Do you Tweet? Have you jumped on the Google+ wagon? Are you using LinkedIn profiles instead of collecting resumes for your recruitment purposes? You are not alone and the numbers are staggering. Check out these social media statistics. http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/

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The Latest Episode of The Spotlight! The World’s ONLY PR Superhero!

                          EPISODE SIXTEEN                               The Spotlight                                         In                            Feedback Foul-up   Location:  A small company trying to use social media to effectively grow The situation:  A small company with tremendous growth potential has a successful Facebook page and blog.  They started out very small, with virtually no readership, and now, through steady effort and […]

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The Latest Episode of The Spotlight! Episode Fifteen!

EPISODE FIFTEEN The Spotlight In Sinister Smugness Syndrome   Location:  A large company in the midst of a major crisis   The situation:  A large company is in the midst of a major and worsening crisis.  They are one of the companies that has hired the large PR firm run by the evil PR manager […]

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The Spotlight – Episode Fourteen – Whacky Website World

EPISODE FOURTEEN The Spotlight In Whacky Website World   Location: A small software company The situation:  A small software company has a brand new product that is sure to put them right on the map, however, despite the fact that the new product is revolutionary, their website is a disaster.  Given the fact that most […]

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The Spotlight Returns! Episode Thirteen!

EPISODE THIRTEEN The Spotlight In Super-PR Firm Shuffle Syndrome   Location: A medium-sized business with a strong online retail presence.   The situation:  A small retail company has signed up with a major PR firm, run by the evil Damian Detritus, and are paying large amounts of money every month.  However, they are getting the […]

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The Spotlight – Episode Twelve – Unreasonable PR Expectations

    EPISODE TWELVE The Spotlight In Examining Extreme Expectations   Location: A mid-sized company that has been gaining steam and it now venturing into using professional public relations for the first time.   The situation: The company hires a major public relations firm, headed by the evil PR Company CEO, Damian Detritus.  In his […]

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