Kirsten Lambertsen, Kuratur Tactics to Impress Business Accelerator Panels: Build your prototype first; it helps tremendously when making your pitch. If you are not a coder yourself, have someone on board who can code. Some accelerator programs don’t require a code because they focus on user experience, but it certainly gives you an edge over [...]
Kirsten Lambertsen, Kuratur Kirsten began her journey in entrepreneurship when the internet was just starting. At that time she says it was so important to learn coding, to even participate. Back in 1995, she taught herself HTML, although she was immediately pulled into the business and sales development, so she never quiet learned as much [...]
Atlas Travel is still participating in the Social Madness contest! This is good news, because they made it past round one of the contest. Now comes the really tough part – Round 2. In this round they face off one-0n-one with another company and that can be tough. So, they still need your help. Find [...]
Our friends and beloved clients Atlas Travel are competing in a competition sponsored by the Boston Business Journal called “Social Madness.” Basically, they are competing in the mid-sized company category and it is a competition that looks at what companies are doing as far as social media goes. Social media is a big new initiative [...]
Starting a blog for your business is a big step, and an important one. The problem is that far too many businesses are missing out on the marketing and publicity opportunities offered by blogging because they are intimidated. Or, the opposite is true, and they set out to blog without creating a plan, with unreasonable [...]
An excellent article sharing some key tips for getting traffic and success out of your blog is HERE in an article by Ragan Communications. Are you using a blog as part of your social media/marketing plan? Have you achieved success with it? If you have a tip to share, please feel free to leave a [...]
Changes to Facebook seem to be as inevitable as the rising and setting of the sun or the phases of the moon. Their new Timeline format is already causing a stir and some people are resisting the change. Others have embraced it. Either way, you can complain about it, or you can be creative with [...]
Once your Facebook page is running, you need to do more with it than just post to it. Of course, just keeping the Facebook page current, with new postings and article links, can be tough enough. Once you have content up and people are finding your page you now have a powerful tool at your [...]
The Facebook page is up and running. You’re posting on a regular basis. You’ve got photos and other things up on the page. People are leaving comments when you post. Now what? How do you know if the page is really working? That’s the wall that so many businesses run into once they start a [...]
Once you have made the decision to use Facebook as part of your social media strategy, mapped out that strategy, and started your initial posting, at some point you are likely to hit a snag. One day, you will head out to that Facebook page, determined to put something out there, and suddenly realize that [...]
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