Tag Archives: blogging

Creating an Effective Facebook Page: Part Three – Facebook Landing Pages

From October 11, 2011 It’s all the rage right now. You find out that a company you like has a Facebook page and you click on the link on their website. You soon find yourself on a Facebook page with a special coupon, image or welcome-message. The message has an exciting image, the company logo, […]

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Creating an Effective Facebook Page: Part Two – Content

Once you have created a strategy and mapped out what you want to do with your Facebook page, you may find that the next step has, in part, taken care of itself. Take a look at the map you’ve just created. What are your intentions with your Facebook page? Is there anything on that list […]

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Creating an Effective Facebook Page: Part One – Strategy

From September 26, 2011 Without a doubt having a Facebook page for your company or product is a major part of any modern marketing endeavor. While the true effects of using social media continue to be studied and debated by the supposed “experts,” the general public seems to have embraced the idea of getting much […]

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Taking Your Social Media Pulse: The Importance of Monitoring

One of the first things they do when you come into a hospital, or a doctor’s office, is take your pulse. A lot can be determined just from taking that simple measurement. Are you having a heart attack? Is that pain in your chest really just indigestion? A lot of initial theories can be generated […]

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Social Media and PR: The Balancing Act

With the popularity of social media seeming to have no limit in how far it can go, there are many who have almost completely foregone the use of standard or traditional PR and marketing. The news and business publications seem filled with companies that have managed to achieve unprecedented success just from creating a Facebook […]

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Olee Kids on RaisingMy5Sons.com – No-Fuss Way of Decorating Your Child’s Room

Olee Kids also had their amazing products for decorating your child’s room discussed on the blog RaisingMy5Sons.com. Click HERE to read the full article.

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The Spotlight – Episode Five – Blog Bedlam!

EPISODE FIVE The Spotlight In Blog Bashing Bedlam Location: The offices of a major corporation The situation: A major corporation has noticed that a blogger has started to bash them on a regular basis on his blog. In addition, the blogger has launched other blogs that bash the company and solicit readers to leave negative […]

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Bryan Alaspa Discusses that First Blog Entry on the K Squared YouTube Channel

Bryan W. Alaspa, Client Services Manager and Social Media Lead, contributes this vlog entry about writing that first blog entry to the K Squared Communications YouTube Channel. Bryan Alaspa Discusses Writing that First Blog Entry

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Spotlight Superhero Puts Fresh Face on Blog: New Hero and “Blogging Without Flogging” Programs Help Companies Break Out from the Crowd

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SOCIAL MEDIA TIP OF THE WEEK: How Much Time to Devote to the Company Blog

One of the questions we get asked a lot has to do with gauging just how much time someone who runs a company can devote to their corporate blog.  It gets scary when you start considering creating a blog and you hear that you can end up writing your blog for a year without so […]

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