Tag Archives: Business advice

April Fool’s* Guide to Purposeful Posting

If you are trying to drive sales down, use the first three bullets.  If you are trying to drive sales up, use the second set.  Here are our April Fool’s Day recommendations to social media mastery: Ignore the conversation:  No matter what the issue your customers post to your site, post the content that you […]

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Is Your Communications Plan A Turkey?

Just like a Thanksgiving get together your company’s communications strategy needs some thoughtful planning.  The right audience and the right ingredients will help achieve a successful outcome.  Avoid the following pitfalls when planning either event: Overcrowding: If you have seating for 10, don’t invite the whole neighborhood; you will disappoint and aggravate those that don’t […]

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Infograhic Search Up 800%. Do You Infographic?

You know that content is king, but how you present it can make or break your company’s outreach efforts. How do you make your message stand out from the crowd? Infographics help convey complex information in a reader-friendly way and Google infographic search is up 800% since 2010, so readers are on the hunt.  Here […]

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Fraccing – It’s Not Just for Shale Fields Anymore

Quick Poll: Do you have more than one email address? Do you visit one or more social media sites? Do you have more than one phone number? Do you text, Skpe, or IM? Do you get information via TV, desktop, tablet and/or mobile device? If you answered yes to more than one question, then you […]

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Repeat Offender: The Back Story Part Two

Jeff Hoffman, Co-Founder, Color Jar                                     Jeff‘s continued successes as an entrepreneur include such household names as Priceline.com and UBid.com.  After launching Priceline, Jeff decided to take a detour and head to Hollywood.  He was always fascinated with the creative process involved in the entertainment industry.  Some of his friends were skeptical and thought he […]

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Repeat Offender: The Back Story Part One

Jeff Hoffman, Co-Founder, Color Jar   Jeff Hoffman’s industrious nature and work ethic started at a very young age.  He discovered early on that the dollar in his pocket was not what made him tick.  Whether he was delivering newspapers, or selling seeds door-to-door it was the satisfaction of having worked hard was far more […]

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Repeat Offender: The Big Picture and The Quick Take

Jeff Hoffman, Co-Founder, Color Jar Jeff Hoffman has started many companies including Priceline.com, uBid.com and CTI, to name just a few.  His latest company is Color Jar, an idea accelerator that supports entrepreneurial ventures by creating a support team that provides every aspect of expertise required when launching new products or services, and accelerates the […]

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The Latest Episode of The Spotlight! The World’s ONLY PR Superhero!

                          EPISODE SIXTEEN                               The Spotlight                                         In                            Feedback Foul-up   Location:  A small company trying to use social media to effectively grow The situation:  A small company with tremendous growth potential has a successful Facebook page and blog.  They started out very small, with virtually no readership, and now, through steady effort and […]

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The Latest Episode of The Spotlight! Episode Fifteen!

EPISODE FIFTEEN The Spotlight In Sinister Smugness Syndrome   Location:  A large company in the midst of a major crisis   The situation:  A large company is in the midst of a major and worsening crisis.  They are one of the companies that has hired the large PR firm run by the evil PR manager […]

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The Spotlight – Episode Fourteen – Whacky Website World

EPISODE FOURTEEN The Spotlight In Whacky Website World   Location: A small software company The situation:  A small software company has a brand new product that is sure to put them right on the map, however, despite the fact that the new product is revolutionary, their website is a disaster.  Given the fact that most […]

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