Tag Archives: Business advice

The Spotlight Returns! Episode Thirteen!

EPISODE THIRTEEN The Spotlight In Super-PR Firm Shuffle Syndrome   Location: A medium-sized business with a strong online retail presence.   The situation:  A small retail company has signed up with a major PR firm, run by the evil Damian Detritus, and are paying large amounts of money every month.  However, they are getting the […]

Comments ( 0 )

The Spotlight – Episode Twelve – Unreasonable PR Expectations

    EPISODE TWELVE The Spotlight In Examining Extreme Expectations   Location: A mid-sized company that has been gaining steam and it now venturing into using professional public relations for the first time.   The situation: The company hires a major public relations firm, headed by the evil PR Company CEO, Damian Detritus.  In his […]

Comments ( 0 )

The Spotlight – Episode Ten! – The World’s Only PR Superhero

From September 19, 2011 Stuttering Speaker Situation Location: A small company trying to reach bigger clients The situation: A small company has some great products and a chance to expand their business venture, increase their customer base and reach new people. One of the ways they have found brings the best results is when their […]

Comments ( 0 )

Social Media: Checking the Privacy Issues

September 12, 2011 One thing that comes up a lot when discussing social media is the issue over privacy. Just how private is the information you post on your Facebook page, for example, or your Twitter page? One of the things that seems to be such a major selling point for Google + right now […]

Comments ( 0 )

The Spotlight – Episode Nine – Mixed Message Mash-Up

EPISODE NINE The Spotlight In Mixed Message Mash-up Location: A software company The situation: A prominent software company releases a brand new product. They begin marketing the product as a major timesaver for businesses. However, while sales are decent, they are not the astronomical amounts the company had been hoping for. The software is a […]

Comments ( 0 )

Taking Your Social Media Pulse: The Importance of Monitoring

One of the first things they do when you come into a hospital, or a doctor’s office, is take your pulse. A lot can be determined just from taking that simple measurement. Are you having a heart attack? Is that pain in your chest really just indigestion? A lot of initial theories can be generated […]

Comments ( 0 )

The Spotlight – Episode Eight – Rotten Review Revenge!

EPISODE EIGHT The Spotlight In Rotten Review Revenge   Location: A medium-sized business with a strong online retail presence.   The situation:  The company has been achieving success selling their products through a number of online resources.  They have been so successful that they have hired Damian Detritus and his company to manage their PR […]

Comments ( 0 )

Social Media and PR: The Balancing Act

With the popularity of social media seeming to have no limit in how far it can go, there are many who have almost completely foregone the use of standard or traditional PR and marketing. The news and business publications seem filled with companies that have managed to achieve unprecedented success just from creating a Facebook […]

Comments ( 0 )

THE SPOTLIGHT: Episode Seven – Product Pushing Problem

EPISODE EIGHT The Spotlight In Product Pushing Problem Location: A small company with an innovative new product about to hit the market. The situation: A small company has been working for years on a new product that is virtually guaranteed to be a smash hit. Now, the product is in the final stages of development […]

Comments ( 0 )

Travel Market Report – Social Media 101: Start With a Strategy – article by Kate Koziol

When a company wants to make the leap into social media, they sometimes forget to map out their course first.  That’s not always the best first move.  Planning saves companies a lot of trial and error and makes their social media efforts more effective. Here’s an article by K Squared Communications President and CEO, Kate […]

Comments ( 0 )