EPISODE SIXTEEN The Spotlight In Feedback Foul-up Location: A small company trying to use social media to effectively grow The situation: A small company with tremendous growth potential has a successful Facebook page and blog. They started out very small, with virtually no readership, and now, through steady effort and [...]
EPISODE FIFTEEN The Spotlight In Sinister Smugness Syndrome Location: A large company in the midst of a major crisis The situation: A large company is in the midst of a major and worsening crisis. They are one of the companies that has hired the large PR firm run by the evil PR manager [...]
EPISODE FOURTEEN The Spotlight In Whacky Website World Location: A small software company The situation: A small software company has a brand new product that is sure to put them right on the map, however, despite the fact that the new product is revolutionary, their website is a disaster. Given the fact that most [...]
EPISODE THIRTEEN The Spotlight In Super-PR Firm Shuffle Syndrome Location: A medium-sized business with a strong online retail presence. The situation: A small retail company has signed up with a major PR firm, run by the evil Damian Detritus, and are paying large amounts of money every month. However, they are getting the [...]
EPISODE TWELVE The Spotlight In Examining Extreme Expectations Location: A mid-sized company that has been gaining steam and it now venturing into using professional public relations for the first time. The situation: The company hires a major public relations firm, headed by the evil PR Company CEO, Damian Detritus. In his [...]
From September 19, 2011 Stuttering Speaker Situation Location: A small company trying to reach bigger clients The situation: A small company has some great products and a chance to expand their business venture, increase their customer base and reach new people. One of the ways they have found brings the best results is when their [...]
EPISODE EIGHT The Spotlight In Rotten Review Revenge Location: A medium-sized business with a strong online retail presence. The situation: The company has been achieving success selling their products through a number of online resources. They have been so successful that they have hired Damian Detritus and his company to manage their PR [...]
EPISODE EIGHT The Spotlight In Product Pushing Problem Location: A small company with an innovative new product about to hit the market. The situation: A small company has been working for years on a new product that is virtually guaranteed to be a smash hit. Now, the product is in the final stages of development [...]
EPISODE SIX The Spotlight In Crisis Conundrum Location: A major metropolitan area. The situation: A huge multi-national company has been at the center of a firestorm of controversy. One of their subsidiaries is responsible for a major crisis that has the potential to hurt people and the environment. The company knows it is responsible, but [...]
EPISODE FOUR The Spotlight In Sad-Sack Social Media Location: The internet The situation: A company has started a social media campaign. After doing the research, determining which avenue was the best, they went out, signed up, and created a profile. Then, they began doing some postings. However, the day-to-day activities of running a business soon [...]
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