by balaspa
on June 19, 2012
in Blog
Atlas Travel is still participating in the Social Madness contest! This is good news, because they made it past round one of the contest. Now comes the really tough part – Round 2. In this round they face off one-0n-one with another company and that can be tough. So, they still need your help. Find [...]
by balaspa
on June 5, 2012
in Article Links, Blog
Our friends and beloved clients Atlas Travel are competing in a competition sponsored by the Boston Business Journal called “Social Madness.” Basically, they are competing in the mid-sized company category and it is a competition that looks at what companies are doing as far as social media goes. Social media is a big new initiative [...]
by balaspa
on June 4, 2012
in Best Practices, Blog
Social media is now in just about every part of day-to-day business. This includes the HR department, the department most often given the task of recruiting new talent. Now, social media has become a key component in finding new qualified talent for the open positions at companies of all kinds. Click HERE to read an [...]
by balaspa
on March 12, 2012
in Best Practices, Blog
It’s probably not much of a surprise to most people that Facebook has completely and utterly changed the world of marketing and advertising. However, the profound nature that social media has had on those two areas is hard to fathom. THIS article from Mashable.com takes a look at the new model for finding consumers [...]
by balaspa
on March 5, 2012
in Best Practices, Blog
You have your company Facebook page all set up and ready to go. Now you want to generate the buzz that makes most company owners salivate. They hear the stories about companies who ran Facebook promotions and contests that led to huge numbers and an outrageous amount of Facebook fans. Hold the phone, however, before [...]
by balaspa
on February 22, 2012
in Best Practices, Blog
Another article that shows that trying to sell directly to Facebook users is probably not the best way to go. THIS article from Mashable.com looks at a number of very popular and well-known brands who set up their Facebook stores last year when the capability became available. Many of them, less than a year later, [...]
by balaspa
on February 16, 2012
in Article Links, Best Practices, Blog
Does your company have clear rules about what employees can and cannot do on their own social media accounts? It can be risky, but these days it’s necessary. Some tips here in this article. What is your company doing? Click HERE to read an article about why you need that kind of policy and how [...]
by balaspa
on February 13, 2012
in Best Practices, Blog
Facebook is making changes again, and this time they are calling it the Facebook Timeline. Some people have become early adopters and already jumped on the bandwagon. Some people are still angry over the changes that Facebook made last year and are not ready for the new look. Some want their Facebook back the way [...]
by balaspa
on January 24, 2012
in Article Links, Blog
Changes to Facebook seem to be as inevitable as the rising and setting of the sun or the phases of the moon. Their new Timeline format is already causing a stir and some people are resisting the change. Others have embraced it. Either way, you can complain about it, or you can be creative with [...]
by balaspa
on January 18, 2012
in Article Links, Blog
Is your company using Facebook? Do you Tweet? Have you jumped on the Google+ wagon? Are you using LinkedIn profiles instead of collecting resumes for your recruitment purposes? You are not alone and the numbers are staggering. Check out these social media statistics. http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/
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