Tag Archives: Facebook

Creating an Effective Facebook Page: Part Six – Interacting

Once your Facebook page is running, you need to do more with it than just post to it.  Of course, just keeping the Facebook page current, with new postings and article links, can be tough enough.  Once you have content up and people are finding your page you now have a powerful tool at your […]

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Creating an Effective Facebook Page: Part Five – Measuring Success

The Facebook page is up and running. You’re posting on a regular basis. You’ve got photos and other things up on the page. People are leaving comments when you post. Now what? How do you know if the page is really working? That’s the wall that so many businesses run into once they start a […]

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Creating an Effective Facebook Page: Part Four – Maintenance

Once you have made the decision to use Facebook as part of your social media strategy, mapped out that strategy, and started your initial posting, at some point you are likely to hit a snag. One day, you will head out to that Facebook page, determined to put something out there, and suddenly realize that […]

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Creating an Effective Facebook Page: Part Three – Facebook Landing Pages

From October 11, 2011 It’s all the rage right now. You find out that a company you like has a Facebook page and you click on the link on their website. You soon find yourself on a Facebook page with a special coupon, image or welcome-message. The message has an exciting image, the company logo, […]

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Creating an Effective Facebook Page: Part Two – Content

Once you have created a strategy and mapped out what you want to do with your Facebook page, you may find that the next step has, in part, taken care of itself. Take a look at the map you’ve just created. What are your intentions with your Facebook page? Is there anything on that list […]

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Creating an Effective Facebook Page: Part One – Strategy

From September 26, 2011 Without a doubt having a Facebook page for your company or product is a major part of any modern marketing endeavor. While the true effects of using social media continue to be studied and debated by the supposed “experts,” the general public seems to have embraced the idea of getting much […]

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Social Media: Checking the Privacy Issues

September 12, 2011 One thing that comes up a lot when discussing social media is the issue over privacy. Just how private is the information you post on your Facebook page, for example, or your Twitter page? One of the things that seems to be such a major selling point for Google + right now […]

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Taking Your Social Media Pulse: The Importance of Monitoring

One of the first things they do when you come into a hospital, or a doctor’s office, is take your pulse. A lot can be determined just from taking that simple measurement. Are you having a heart attack? Is that pain in your chest really just indigestion? A lot of initial theories can be generated […]

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Social Media and PR: The Balancing Act

With the popularity of social media seeming to have no limit in how far it can go, there are many who have almost completely foregone the use of standard or traditional PR and marketing. The news and business publications seem filled with companies that have managed to achieve unprecedented success just from creating a Facebook […]

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The Status of Social Media Today

The world of Social Media has been around for a while now. It started as something that college students jumped on with the creation of Friendster and MySpace several years back. Then, Facebook jumped onto the scene and created a furor that has yet to really die down. People are still joining Facebook at an […]

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