Tag Archives: Google

86% of Customers use Organic Search to Find Services: Are You On Google Page 1?

Businesses that are covered on a broad range of sites improve their SEO dramatically. Online media relations can diversify your online footprint and drive you onto Google Page 1. How do you get onto page 1? Hire K Squared. Leave the rest of the work to us. If you are a do-it-yourselfer – follow these […]

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Social Media and Recruiting

Social media is now in just about every part of day-to-day business.  This includes the HR department, the department most often given the task of recruiting new talent.  Now, social media has become a key component in finding new qualified talent for the open positions at companies of all kinds. Click HERE to read an […]

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Google+ Has Changed its Look

For those of you who use Google+ for your social media program, you might want to go out and check your profile.  Google has decided to change the look of the up and coming social media program known as Google +. Google+ has quickly grown to become one of the most popular on the Internet. […]

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Google is Changing the Way They Do Searches. Are You Ready?

Google is making changes.  Of course, they are the pre-eminent internet search engine, and their changes could affect the way your company appears when people do their searches.   They are turning the searches more into queries that will then turn up their own created content.  So, when you do a search about, as an […]

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Using Google+ As Part of Your Social Media Strategy? Here’s a Great Article to Check Out!

Google + has shaken up the social media world.  When it was invite-only it had people adopting the new platform so rapidly that many were terming it a “Facebook killer.”  While the hundreds of millions that are currently on Facebook seem to indicate that people will be on that site for a long time to […]

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Changes on the Way for Facebook – Some Creative Examples

Changes to Facebook seem to be as inevitable as the rising and setting of the sun or the phases of the moon. Their new Timeline format is already causing a stir and some people are resisting the change. Others have embraced it. Either way, you can complain about it, or you can be creative with […]

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Just How Fast Has Social Media Grown?

Is your company using Facebook? Do you Tweet? Have you jumped on the Google+ wagon? Are you using LinkedIn profiles instead of collecting resumes for your recruitment purposes? You are not alone and the numbers are staggering. Check out these social media statistics. http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/

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Creating an Effective Facebook Page: Part Six – Interacting

Once your Facebook page is running, you need to do more with it than just post to it.  Of course, just keeping the Facebook page current, with new postings and article links, can be tough enough.  Once you have content up and people are finding your page you now have a powerful tool at your […]

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Creating an Effective Facebook Page: Part Five – Measuring Success

The Facebook page is up and running. You’re posting on a regular basis. You’ve got photos and other things up on the page. People are leaving comments when you post. Now what? How do you know if the page is really working? That’s the wall that so many businesses run into once they start a […]

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Creating an Effective Facebook Page: Part Four – Maintenance

Once you have made the decision to use Facebook as part of your social media strategy, mapped out that strategy, and started your initial posting, at some point you are likely to hit a snag. One day, you will head out to that Facebook page, determined to put something out there, and suddenly realize that […]

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