Tag Archives: K Squared Communications

April Fool’s* Guide to Purposeful Posting

If you are trying to drive sales down, use the first three bullets.  If you are trying to drive sales up, use the second set.  Here are our April Fool’s Day recommendations to social media mastery: Ignore the conversation:  No matter what the issue your customers post to your site, post the content that you […]

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Tips to Favorably Stand Out in the Crowd

Everything you do in business sends a message because communication is much more than just words on a screen.  What your offices look like, the organizations with whom you associate, where you are found online, it all matters.  The best practices outlined in our recently published e-book, Get Noticed, Get Rich: Business Building Communications Tactics […]

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The Skinny on New Year’s Resolutions

With another successful holiday season coming to an end it’s time to make the traditional New Year’s Resolutions.  45% of us make them, but only 8% of us achieve our goals.  Here are a few pointers on how to keep personal and company goals on track: Get Support: Week 1: the pounds start to fall […]

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Is Your Communications Plan A Turkey?

Just like a Thanksgiving get together your company’s communications strategy needs some thoughtful planning.  The right audience and the right ingredients will help achieve a successful outcome.  Avoid the following pitfalls when planning either event: Overcrowding: If you have seating for 10, don’t invite the whole neighborhood; you will disappoint and aggravate those that don’t […]

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86% of Customers use Organic Search to Find Services: Are You On Google Page 1?

Businesses that are covered on a broad range of sites improve their SEO dramatically. Online media relations can diversify your online footprint and drive you onto Google Page 1. How do you get onto page 1? Hire K Squared. Leave the rest of the work to us. If you are a do-it-yourselfer – follow these […]

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Establishing Your Company’s Blog

A successful blog can make your company more noticeable by search engines and help demonstrate your expertise. Successful company blogs get their readers to come back by following these simple guidelines: Keep it short: Blogs are written for the convenience of your readers. When you write the blog, get to the point of your subject by […]

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The C’s to Effective Communication

When your company sends out a message to the press or the public, it is important to make sure that the message doesn’t get misconstrued. Your company can avoid misunderstandings by following the seven C’s of communication. Credibility: First, tell the truth. Next, reach out to trustworthy and reliable social media, owned media and news […]

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Creating Your Crisis Communication Plan

Every school has an emergency plan to prepare for natural disasters as school officials understand a crisis can strike at any time. Just like schools, your company needs a plan in place to successfully navigate a crisis. Create your company crisis communication plan by starting with these components: Assemble a crisis communication team: Your team […]

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K Squared Communications to Debut GBTA Academy Online Training: Social Media is the Topic of the First Session on March 12, 2013

        For Immediate Release K Squared Communications to Debut GBTA Academy Online Training Social Media is the Topic of the First Session on March 12, 2013 Chicago, IL – March 6, 2013 – Kate Koziol and Bryan Alaspa of K Squared Communications will be leading the first session of the Global Business […]

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K Squared Communications Expands Entrepreneurial Education Outreach

Chicago , IL – March 27, 2011 – Education drives advancement which is why K Squared Communications’ team members are teaching companies how to use public relations, social media and marketing to successfully grow their businesses.  There are upcoming sessions planned for Vernon Hills, Chicago Loop and Highland Park. “The most recent U.S. Census figures […]

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