The media isn’t as scary as you think. Unless you give them good reason to hang up on you, of course. This month, make a journalist or blogger happy by following these four keys to media success. Timing: Know when and how media folks want to be contacted. They have a million communication channels to [...]
Even when you’re busy doing great things and business is good, it’s not always easy to know what news to share with reporters and your public. Sometimes, you may just think you have nothing interesting to say. Not true. Not ever. Oftentimes, a simple customer survey, round-up of the latest trends in your industry or [...]
Irving, TX – September 18, 2012 – Genares™ and GuestCentric have formed a partnership that allows GuestCentric to use Genares’ distribution technology (GDS) to create an even more robust digital marketing platform. GuestCentric provides hotels with all-in-one digital marketing solutions in order to manage promotions across social media and online platforms and via mobile applications. [...]
THIS is a fascinating article published at Ragan Communications’ website. The debate over what industry standards need to be placed around social media have raged since social media burst onto the scene as a viable part of a communications/PR/marketing program. The author of the article almost seems to imply that the matter is settled. That [...]
Pinterest remains one of the fastest-growing social media outlets out there. Many businesses are still trying to figure out exactly how to go about using it for their brands and there are a lot of attractive things about Pinterest users to make them want to use it. For example, it has been shown that Pinterest [...]
Social media is now in just about every part of day-to-day business. This includes the HR department, the department most often given the task of recruiting new talent. Now, social media has become a key component in finding new qualified talent for the open positions at companies of all kinds. Click HERE to read an [...]
Is your corporate website boring? There’s a good chance that the answer is “yes” no matter how hard you think you have tried to make it otherwise. When it comes to the corporate website, too many companies are lost in their own heads and they have no clue how to relate to the online audience. [...]
Pinterest is the hottest thing in social media right now. In addition to potentially saving the entire retail industry, other companies are looking for ways to promote themselves using “pins.” THIS article from Mashable.com has some fascinating suggestions and topics for how companies with philanthropic activities can use Pinterest to promote them. It’s an effective [...]
Pinterest has just exploded all over the social media scene in 2012. Although the site actually started some time ago, 2012 seems to be the year of Pinterest. What is amazing is that retailers have found it to be of tremendous value. As THIS article, from Mashable.com, shows, it seems that most people, when they [...]
Our Social Media Lead, Bryan W. Alaspa, discusses how to use social media to find your next job in THIS article from the Froogle Institute. Finding that next job can be tough, but there are even more resources available to the job-seeker now that social media has become as dominant as it is. Mr. Alaspa [...]
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