The media isn’t as scary as you think. Unless you give them good reason to hang up on you, of course. This month, make a journalist or blogger happy by following these four keys to media success. Timing: Know when and how media folks want to be contacted. They have a million communication channels to [...]
Even when you’re busy doing great things and business is good, it’s not always easy to know what news to share with reporters and your public. Sometimes, you may just think you have nothing interesting to say. Not true. Not ever. Oftentimes, a simple customer survey, round-up of the latest trends in your industry or [...]
THIS is a fascinating article published at Ragan Communications’ website. The debate over what industry standards need to be placed around social media have raged since social media burst onto the scene as a viable part of a communications/PR/marketing program. The author of the article almost seems to imply that the matter is settled. That [...]
People are always trying to find a way to create their brand and then promote it. There are a thousand tricks out there that can be used to promote your brand. One of them, however, is by creating events that then feature your brand and product. THIS article by Mashable.com takes a look at how [...]
Chicago , IL – March 27, 2011 – Education drives advancement which is why K Squared Communications’ team members are teaching companies how to use public relations, social media and marketing to successfully grow their businesses. There are upcoming sessions planned for Vernon Hills, Chicago Loop and Highland Park. “The most recent U.S. Census figures [...]
A three-hour workshop covering eight issues critical to entrepreneurial success will be held at the College of Lake County in Vernon Hills in April. The sessions include marketing, public relations, legal, business growth, accounting, insurance and banking. What: Illinois SBDC Business Boot Camp Workshops When: Thursday April 5, 2012, 730am to Noon Where: College of Lake County, 1120 S. [...]
An interesting article here from Ragan Communications that looks at both sides of bad publicity. In this case, a number of businesses that ended up on a list of “Most -Hated” companies. These are definitely companies you have heard of, like Facebook, Johnson & Johnson, Bank of America and Netflix, to name a few. What [...]
EPISODE SIXTEEN The Spotlight In Feedback Foul-up Location: A small company trying to use social media to effectively grow The situation: A small company with tremendous growth potential has a successful Facebook page and blog. They started out very small, with virtually no readership, and now, through steady effort and [...]
EPISODE FIFTEEN The Spotlight In Sinister Smugness Syndrome Location: A large company in the midst of a major crisis The situation: A large company is in the midst of a major and worsening crisis. They are one of the companies that has hired the large PR firm run by the evil PR manager [...]
EPISODE FOURTEEN The Spotlight In Whacky Website World Location: A small software company The situation: A small software company has a brand new product that is sure to put them right on the map, however, despite the fact that the new product is revolutionary, their website is a disaster. Given the fact that most [...]
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