Tag Archives: success

Is Your Communications Plan A Turkey?

Just like a Thanksgiving get together your company’s communications strategy needs some thoughtful planning.  The right audience and the right ingredients will help achieve a successful outcome.  Avoid the following pitfalls when planning either event: Overcrowding: If you have seating for 10, don’t invite the whole neighborhood; you will disappoint and aggravate those that don’t […]

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Infograhic Search Up 800%. Do You Infographic?

You know that content is king, but how you present it can make or break your company’s outreach efforts. How do you make your message stand out from the crowd? Infographics help convey complex information in a reader-friendly way and Google infographic search is up 800% since 2010, so readers are on the hunt.  Here […]

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86% of Customers use Organic Search to Find Services: Are You On Google Page 1?

Businesses that are covered on a broad range of sites improve their SEO dramatically. Online media relations can diversify your online footprint and drive you onto Google Page 1. How do you get onto page 1? Hire K Squared. Leave the rest of the work to us. If you are a do-it-yourselfer – follow these […]

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Do You Know An Entrepreneur that We Should Feature? Let Us Know

Do you know an entrepreneur that would be good for our series of articles featuring successful entrepreneurs? If so, leave us/send us a message and we will reach out to them and see if they are interested. We can all learn from entreprneurs and we’d ike to learn from as many as we can. Be […]

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Looking Back Upon Success: What We Can Learn from their Side of the Desk

A little over a year ago, K Squared Communications decided it was time to look at some of the fantastic people we had worked with over the years, and to reach out to other entrepreneurs we wanted to know better.  The idea quickly grew from there as we soon were interviewing and talking to successful […]

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Looking Back Upon Success: The Back Story

If there is a common theme among the back stories for our entrepreneurs, it is that the back stories are never quite the same.  Surely, by looking back, you can find some common themes, but overall, each entrepreneur had different reasons for starting their business.  Some of the reasons the various entrepreneurs we have written […]

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Looking Back Upon Success: The Big Picture and the Quick Take

A little over a year ago, K Squared Communications decided it was time to look at some of the fantastic people we had worked with over the years, and to reach out to other entrepreneurs we wanted to know better.  The idea quickly grew from there as we soon were interviewing and talking to successful […]

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Printing Green: The Big Picture and The Quick Take

Marilyn Jones, Founder, Consolidated Printing In 1973 Marilyn Jones founded Consolidated Printing.  Named Illinois’ first “Great Printer” by the Environmental Protection Agency, Consolidating Printing maybe be the only printer on the planet to offer 100% toxin-free printing.   The Quick Take: Best Advice: Nothing is impossible.  Don’t allow anyone to tell you it can’t be […]

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The Tale of the Dueling Ks: What we can learn from her side of the desk

Kate Koziol, President, K Squared Communications Tell the story.  Whether it is a presentation, a business pitch or a press release, what is the point you want to get across?  Using a story can help the audience have a hook that they can use to remember the message. Work and play well with others.  This […]

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The Tale of the Dueling Ks: The Back Story

Kate Koziol, President, K Squared Communications Do you remember where you were on March 19, 2003?  Kate does because she was at the White House accepting the “Woman Owned Business Star” award from the Women’s Business Enterprise National Council and it was the day that the U.S. attacked Iraq.  While it was an honor to […]

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