Tag Archives: The Spotlight

The Spotlight – Episode Six – Crisis Conundrum!

EPISODE SIX The Spotlight In Crisis Conundrum Location: A major metropolitan area. The situation: A huge multi-national company has been at the center of a firestorm of controversy. One of their subsidiaries is responsible for a major crisis that has the potential to hurt people and the environment. The company knows it is responsible, but […]

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The Spotlight – Episode Five – Blog Bedlam!

EPISODE FIVE The Spotlight In Blog Bashing Bedlam Location: The offices of a major corporation The situation: A major corporation has noticed that a blogger has started to bash them on a regular basis on his blog. In addition, the blogger has launched other blogs that bash the company and solicit readers to leave negative […]

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THE SPOTLIGHT – Episode Four! – The Spotlight Tackles Social Media

EPISODE FOUR The Spotlight In Sad-Sack Social Media Location: The internet The situation:  A company has started a social media campaign.  After doing the research, determining which avenue was the best, they went out, signed up, and created a profile.  Then, they began doing some postings.  However, the day-to-day activities of running a business soon […]

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Spotlight Superhero Puts Fresh Face on Blog: New Hero and “Blogging Without Flogging” Programs Help Companies Break Out from the Crowd

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THE SPOTLIGHT – Episode Three – Episode of the Enveloped Editor!

EPISODE THREE The Spotlight In Episode of the Enveloped Editor Location: A major metropolitan city near you The situation: Late at night, while in his secret identity as a mild-mannered PR company employee, the Spotlight hears the cries of not one, but two people in desperate need of PR help.  One is a newspaper editor, […]

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THE SPOTLIGHT – Episode Two – The Spotlight Helps a Beleaguered Store Owner

EPISODE TWO The Spotlight In The Steamrolled Store Owner  Location:  Late night, the city. The situation:  Late at night the Spotlight hears the cries of an overwhelmed small retail store owner.  He’s getting buried by the competition, so swamped and overwhelmed with running his business day-to-day, he thinks he has no time for public relations […]

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THE SPOTLIGHT – Episode One – Barrage in a Besmirched Burg

    EPISODE ONE The Spotlight In Barrage in a Besmirched Burg Location: a major metropolis   The situation: Recent developments have put a major metropolitan city into the harsh glare of worldwide news, portraying it as a city that is dangerous, risky and not a place for tourists.  The problem is that much of the […]

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He’s Going to Save the World from Bad PR!

Coming soon, to the K Squared Communications’ Facebook Page, something that is going to change the way people think about PR.  It’s the Spotlight! Find out more by check out our Facebook page by clicking HERE!

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