Tag Archives: tips

Fraccing – It’s Not Just for Shale Fields Anymore

Quick Poll: Do you have more than one email address? Do you visit one or more social media sites? Do you have more than one phone number? Do you text, Skpe, or IM? Do you get information via TV, desktop, tablet and/or mobile device? If you answered yes to more than one question, then you […]

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Best Practice Tip #2: How to Keep the Media Happy

The media isn’t as scary as you think. Unless you give them good reason to hang up on you, of course. This month, make a journalist or blogger happy by following these four keys to media success. Timing: Know when and how media folks want to be contacted. They have a million communication channels to […]

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Best Practice Tip #1: Don’t Have News? Create Some!

Even when you’re busy doing great things and business is good, it’s not always easy to know what news to share with reporters and your public. Sometimes, you may just think you have nothing interesting to say. Not true. Not ever. Oftentimes, a simple customer survey, round-up of the latest trends in your industry or […]

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Go Travel Partners with Celebrity Cruise Line to Create “Foodie Cruise”: Hosted by Celebrated Orlando Food Critic Scott Joseph

Orlando, FL – August 7, 2012 – Go Travel, one of the top ten privately owned agencies in the United States, has announced a partnership with Celebrity Cruise Line to create a cruise for fans of fine food.  The “Foodie Cruise” will depart from Miami, Florida, on January 12, 2013, for a seven night culinary […]

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Five Important Things to Consider Before Booking a Cruise

Orlando, FL – September 7, 2011 – Booking a cruise vacation is a real investment in both time and money and there are many things that vacationers are not aware that they should be doing before they make reservations. Keeping these key concepts in mind will make the vacation affordable and much more enjoyable. 1. […]

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The Spotlight – Episode Six – Crisis Conundrum!

EPISODE SIX The Spotlight In Crisis Conundrum Location: A major metropolitan area. The situation: A huge multi-national company has been at the center of a firestorm of controversy. One of their subsidiaries is responsible for a major crisis that has the potential to hurt people and the environment. The company knows it is responsible, but […]

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Bryan Alaspa Discusses that First Blog Entry on the K Squared YouTube Channel

Bryan W. Alaspa, Client Services Manager and Social Media Lead, contributes this vlog entry about writing that first blog entry to the K Squared Communications YouTube Channel. Bryan Alaspa Discusses Writing that First Blog Entry

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SOCIAL MEDIA TIP OF THE WEEK: How Much Time to Devote to the Company Blog

One of the questions we get asked a lot has to do with gauging just how much time someone who runs a company can devote to their corporate blog.  It gets scary when you start considering creating a blog and you hear that you can end up writing your blog for a year without so […]

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Social Media Story of the Week: Social Networks are Changing Where People Get Their News

With the increasing ease in which people can share things on social networking sites such as Twitter, Facebook and Tumblr, is it any wonder that the way in which we as a society are sharing our news with each other is changing?  The news media of the world are noticing and they are changing the […]

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Social Media Tip of the Week: What to Do Once You’ve Found Your Voice

As was mentioned last week, finding your voice when it comes to social media is an important first step.  Just blundering into the world of Facebook, Twitter and LinkedIn is not the best way to go, as has been discussed here many times.  So, let’s assume that you have done your homework.  You spent time […]

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