Blog Tours

blogging badgeK Squared Commmunications helps authors promote their work via blog tours, which involve guest posts, interviews and reviews on various book-related blogs located across the Internet.  The blog tours are similar to bookstore tours, except that they are entirely virtual, with posts appearing on the blogs on certain dates.

While blog tours are most commonly associated with books, since there is a blog for nearly everything out there these days, any company with a product can gain attention via a blog tour.

Here is an example of a blog tour that K Squared Communications set up:

The She Cooks, She Scores blog tour